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MarTech Interview with Carolyn Corda

“I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant.” Adara CMO, Carolyn Corda, talks about how travel brands are investing in various digital engagement technologies to deliver...

Third-Party Cookie Data is Dying. Now What?

Posted January 22, 2020 Author Charles Mi Google rang in the New Year with an urgent reminder to marketers that Chrome will end third-party cookie support in two years. Along with the demise of third-party data, the current incarnation of your data management platform...

Rugby World Cup Fan Travel Insights

Adara has released travel patterns from the 2019 Rugby World Cup in Japan. We studied flight search and booking behaviors for Japan from ‘rugby countries’.  We found that nearly 60% of flight bookings were made right before, and during, the tournament. Download the...

Loyalty for Everyone – Does it Pay Dividends?

“The path of true loyalty is through effective personalization. Collecting more traveler insights and delivering more personalized experience is the whole point of brand loyalty.” Adara CMO, Carolyn Corda, discusses how loyalty programs are opening up to a...

How Travel Brands Can Ride the Storm

With Thomas Cook falling into administration, and ongoing uncertainty around the future of the UK’s relationship with the EU, it’s unsurprising that it’s been affecting travel, especially in EMEA. Curtis Nishijima, Managing Director, EMEA at Adara,...

Tokyo Dome City:インバウンドターゲット事例

Tokyo Dome Cityはテーマパークへの集客、クーポン利用の促進を目的にAdaraのFacebook広告を利用し、クーポンサイトの閲覧向上、CTR1.6%を実現 インバウンドターゲット事例: 訪日旅行者向けにクーポン訴求&来場誘致 ターゲティング内容:香港、台湾から東京エリア滞在の検索・予約完了者と東京滞在中の旅行顧客をタビマエとタビナカにターゲティング 広告配信先: 香港、台湾 広告タイプ:Adara on Facebook カルーセル広告 配信デバイス:モバイルのみ   キャンペーン目的:...