Adara has released travel patterns from the 2019 Rugby World Cup in Japan. We studied flight search and booking behaviors for Japan from ‘rugby countries’. We found that nearly 60% of flight bookings were made right before, and during, the tournament.
Download the report here
From Silos to Synergy: How First-Party Data Warehouse Unlocks Unified Traveler Insights
The modern traveler’s journey is rarely a straight line. It's a winding path, filled with diverse touchpoints: a flight search, a hotel booking, a visit to a destination's website, an airport's parking reservation, and a retail purchase at a terminal. Each of these...
