Mission Possible: Cracking the Code of Customer Data and Identity
True Identity – Uncovering the Hidden Clues to Understanding Identity with Brian Silver and Bernie Yu
For our 3rd webinar in the series focused on customer data and identity, we welcome Brian Silver, President at LiveIntent and feature Bernie Yu, SVP – Corporate Strategy at Adara for a deep-dive into ‘Identity’. In conversation with Richard Yim, VP, Product Management at Adara, the experts explore what ‘Identity’ really means and the importance of a customer identity strategy.