by ankit | Jul 1, 2016 | Blog
Do you remember the Esurance gas station sushi spot which highlighted the dangers of buying from non-specialists? Its basic premise is that ‘cheap is good, sushi is good, but cheap sushi is bad’. You can think of lots of questions like this, like would you let your...
by ankit | May 24, 2016 | Blog
American Millennials set to disrupt traditional travel models Research from Adara reveals Millennials across America are travel influencers willing to spend on great experiences New global research from travel data platform Adara reveals that US Millennials are set to...
by ankit | Apr 12, 2016 | Blog
Adara Launches Traveler Value Score Adara Traveler Value Score is the first ever metric to provide insight into the full potential value of a traveler Adara unveils Adara Traveler Value Score, a new metric that measures the potential value of a customer based on their...
by ankit | Apr 12, 2016 | Blog
Now in it’s fourth year in Europe, Advertising Week is a hybrid of inspiring thought leadership with legendary entertainment and special events that celebrate the industry and its people. Adara is proud to be partnering with the AWE team for a second year and excited...
by ankit | Mar 11, 2016 | Blog
Hey Big Spenders! Elite Traveler Insights Based on Travel Trends of June-November 2015 Adara has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to the industry’s view, the Elite Traveler conducts a...
