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Adara'S TRAVEL DATA CO-OP SURPASSES 750m MONTHLY TRAVELERS!

More and more of the big names in travel are joining our data co-op making it unrivaled in scale and quality of data. Adara now sees more than 750 milliion monthly unique traveler profiles, 14 billion annual searches and 950 million annual transactions.  To find out...

Eye on Adara #11: Oleg Yanchinskiy

What do you do at Adara? I’m a software engineer on the Magellan team in our Palo Alto office. I implement features in both internal and external self-service platforms, working closely with the product team to fulfill requirements. The product I’ve done the most work...

Eye on Adara #10: Judy Pitchford

What do you do at Adara? I am the Director of Partner Development, North America. I split the region with a colleague and have three additional team members who cover the rest of the world. I am based in Chicago and manage some of the most exciting travel brands in...

Eye on Adara #9: Kat Richards

What do you do at Adara? I am the Graphic Designer and Social Media Manager based out of Palo Alto. Oh, does interior decorator count? What is the biggest day to day challenge you face in your role, and how do you try to overcome that? Managing expectations, both mine...

Eye on Adara #8: Toby Morris

​What do you do at Adara? I am the Sales Director for the UK, Ireland and Netherlands, based in London. I look after Adara’s media business, representing it to a selection of media agencies and clients in the region.  I think that our sales team, the chief job is...

Eye on Adara #7: Dave Bahlman

​What do you do at Adara? I am the VP of Destination Media for North America and the newly formed Europe position. ​What do you love about working in the travel sector? The relationships I develop, from inception to watching destinations grow in visitation as a result...

What does travel mean to Adara?

To celebrate National Travel and Tourism week and their Faces of Travel initiative, we asked Adara employees and clients around the globe: “What does travel mean to you?” Travel is Adara’s DNA. We believe travel fuels curiosity, opens our minds and...

The Evolution of the Business Traveler Report by Adara

Adara’s Magellan Platform, which leverages more than 500 million monthly uniques, 9 billion annual searches and 500 million annual transactions, conducted two deep dive analyses into business traveler behavior in November 2014 and November 2016, and determined the...

Why last-click attribution is not a business strategy

​By Brandon Meyers, Chief Revenue Officer at Adara When was the last time you walked past a car dealership, saw a model you liked on the forecourt and instantly purchased it right there and then without shopping around first? The answer is likely to be never. Consumer...

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