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French Millennials are set to disrupt traditional travel models

by | Sep 6, 2016 | Blog

French Millennials are set to disrupt traditional travel models Following on from our initial post highlighting our Millennial traveler research, we delved a little deeper into the travel habits of Millennials in France. Our research revealed that Millennials across...

Adara launches Site Impact

by | Sep 6, 2016 | Blog

Adara launches Site Impact, an analytics solution enabling destination marketers to measure website influence on travel purchase behavior Adara, the travel industry’s leading data co-operative, today launched Adara Site Impact, a new tool in the Adara Impact suite of...

Adara releases Q3 Hotel Travel Trends Report

by | Sep 6, 2016 | Blog

In the Hotel Travel Trends report we take a close look at which destinations are gaining popularity, how far in advance travelers book by destination and how many searches they make. Hotel marketers can use this insight to guide their future marketing decisions and...

Eye on Adara #2: Roshan McPartland

by | Aug 8, 2016 | Blog

What do you do at Adara? I am the Director for Partner Development, EMEA & APAC based in our EMEA head office in Dublin, managing some of the largest and most exciting travel brands in these regions. I’m responsible for integrating and growing our relationships...

Onsite Placements from Adara

by | Aug 8, 2016 | Blog

As part of the Adara Elite suite of products, Adara Onsite Placements give you exclusive access to premium, brand safe placements on top-tier travel partner websites to reach consumers at key moments of engagement in the travel purchase cycle. By leveraging our 100+...

Adara Reaches 100 Data Partner Milestone

by | Aug 6, 2016 | Blog

Since Adara was formed in 2009, we have steadily grown our business through our mutually beneficial partnerships with some of the leading global travel brands including Etihad Airways, Ryanair, KLM, United Airlines, Marriott, and Iberia to name a few.    We are...

What does Brexit mean for the travel industry?

by | Aug 6, 2016 | Blog

Following the UK’s decision to leave the EU, Adara has analyzed our 450m monthly travelers and 300b Travel transactional data points to investigate what impact this decision has had on travel to and from the UK. You can see what we found in our infographic...

EYE ON Adara #1 – Steve Hawker

by | Jul 1, 2016 | Blog

We want to bring you closer to some of the team at Adara and give you an insight into the crucial roles they play. The first in the series kicks off with Steve Hawker, our Marketing Director for EMEA & APAC. Steve is responsible for marketing outside of North...

UK Millennials Research Revealed

by | Jul 1, 2016 | Blog

British Millennials disrupting traditional travel models  Research from Adara reveals Millennials across the UK are travel influencers willing to spend on great experiences   New global research from travel data platform Adara reveals that Millennials in America are...