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Golden Hour in the Middle East

The ‘Golden Hour’ is that moment in the airport after security, when you have around an hour to yourself to indulge in one of life’s luxuries at the numerous shops & outlets the Airport has to offer. The Middle East is home to two of the world’s largest and...

APAC Country Insights

Asia is one of the largest and most culturally diverse continents in the world, and as a result no two APAC travelers are the same. To try and understand this huge market more, the Adara team has used its proprietary traveler data to to help give you key insights into...

Marketing to Millennials: What You Need to Know

It’s no secret that Millennials love to travel. Travel apps and websites such as Airbnb, Uber and Skyscanner have helped to make traveling easier and more affordable, and social media has made it more visible. Adara recently conducted global research on Millennials’...

H1 Hotel Trends

Using a combination of Adara’s own data and third party resources Adara has pulled together it’s view of the key market challenges that the Hotel industry faces in 2017. Areas of focus include external challenges, understanding your customer needs and how the...

Visit Britain and Brittany Ferries

Visit Britain, Great Britain’s national tourism agency, wanted to attract French holiday makers. It turned to Adara for its ability to transform industry-wide search, loyalty and booking data into actionable business insights to better understand, reach and engage...

Eye on Adara #4: Chris Bruni

What do you do at Adara? I’m responsible for developing the analytics that power Adara’s analytics suite. I work closely with the product, engineering, and analytics sales teams to help identify needs in the market that can be addressed using our unique global travel...

Adara reveals travel habits of Singaporean Millennials

Following our post looking at Millennial travel habits in France, Adara has revealed Millennial travel habits in Singapore, uncovering the fact that they are dedicated travelers with three in four (79%) prioritizing travel above any other expense, whilst also being...

Thanksgiving Travel Trends

Check out our Thanksgiving travel trends. For more insight on Thanksgiving, Black Friday and the holiday season, please contact your local Adara sales rep. https://adara.com/-/contact

Eye on Adara #3: Andy Fuller

What do you do at Adara? I head up North America’s Account & Campaign Management Teams from Adara’s Mountain View Headquarters.  Both teams are instrumental in onboarding and executing the media-related revenue generated by Adara’s North America Sales Team....