WHAT DESTINATIONS CAN LEARN FROM DATA AROUND MARCH MADNESS
The NCAA basketball tournament is upon us again, and college loyalists are traveling across the country in shows of support for their favorite teams.
In 2017, the Arizona Office of Tourism turned to Adara Impact to quantify the effectiveness of their March Madness advertising campaign, encouraging travel to the state for the Final Four in Phoenix.
We caught up with Adara’s Ted Sullivan at the Arizona Office of Tourism stand at ITB Berlin. Ted walks us through the objectives, strategy and results of the successful Final Four campaign. And if that wasn’t enough, you can also download a copy of the case study here.