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Adara joins Tourism Cares Community

by | Jan 15, 2016 | Blog

Adara is pleased to announce their membership with Tourism Cares, the charitable arm of the travel and tourism industry.  Tourism Cares brings the entire travel and tourism industry together to make a greater impact on issues that matter to us all, such as investing...

Expansion in APAC continues

by | Jan 15, 2016 | Blog

Adara Continues to Grow in APAC with New Offices and New Hires in Japan  Global Travel Data Specialist Strengthens APAC Offering recruiting June Morishita in Hong Kong and Irene Lee to lead sales teams based in Tokyo and Hong Kong. Adara has been enjoying rapid growth...

Adara Secures $23 Million in Financing Led by World Innovation Lab

by | Sep 14, 2015 | Video

Series C Funding Supports Continued Global Growth and Cements Leadership in Travel Intelligence Solutions ​MOUNTAIN VIEW, Calif. – September 14, 2015 – Adara, the leader in leveraging global travel data to drive future business performance, announced it has secured...

Do You Have The Right Touch?

by | Jun 3, 2015 | Video

(Adotas) – Why the Right Touch Should Rule over First or Last – and why every touch point is the right touch. Tom Wolfe’s The Right Stuff recounts the story of America’s first astronauts, exploring the mental and physical traits required of the “Mercury Seven” in the...

APAC Advertisers Must Reduce Reliance On Third-Party Data

by | May 21, 2015 | Video

(ExchangeWire) – Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn to these datasets religiously, when they should be working with first-party data instead.​ In this week’s Q&A,...