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Brands Can Win The ‘War’ For The Customer

by | Oct 11, 2018 | Blog

Scott Garner, EVP & Chief Commercial Officer, has written a blog post exploring the ‘war’ between brands and tech giants over customer interaction and data. Music artists own the songs they compose and authors own the words they write; should brands...

Adara – 旅行者傾向分析ツール『Adara Impact』を 日本国内のDMO向けに提供開始

by | Sep 3, 2018 | プレスリリース＆ニュース

Adara – 旅行者傾向分析ツール『Adara Impact』を日本国内のDMO向けに提供開始 – 日本政府が進めるデジタルマーケティングの推進へ貢献- グローバルトラベルデータコープ (Data Co-op) のAdara（本社：米国カリフォルニア州パロアルト、CEO：レイトン・ハン）は、日本政府観光局（以下JNTO） に対し、デジタルマーケティングツール『Adara...

Changes to Impact Facebook Tracking

by | Jul 3, 2018 | Blog

Impact is used as a measurement platform by hundreds of destination marketing organizations and agencies to audit their media spend, measure economic impact and make media investment decisions with their social media efforts, specifically Facebook. Adara Impact allows...

PATA and Adara Sign Strategic Partnership Agreement

by | Jul 3, 2018 | Blog

Adara is delighted to announce a new strategic partnership agreement with PATA, the Pacific Asia Travel Association. PATA is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific...

How Adara Achieved a 1% Fraud Rate

by | Jun 15, 2018 | Blog

Ad fraud cost the advertising industry $7.2 billion in 2016 and takes $1 for every $3 dollars spent on digital ads1. Here at Adara we have a fraud rate of less than 1%2, far below the industry average. We strive everyday to reduce this further and further, but how do...

Predicted Traveler Behavior at Fifa World Cup 2018

by | May 2, 2018 | Blog

We can’t wait for the summer of football to begin; the world’s best players, fascinating clashes, upsets, heroes and the ever increasing bleakness of your team getting to the final. To whet your appetite, we asked our analytics team to delve in to our data...

The Legend of St George

by | Apr 23, 2018 | Blog

Many years ago in what we now call Libya, there was a town plagued by a terrifying venomous dragon. The dragon, who lived in a nearby pond, caused death and destruction, infecting the crops with it’s poison and gobbling up all the town’s animals. To stop the Dragon...

Adara’s View of GDPR and FAQ

by | Apr 10, 2018 | Blog

Adara’S VIEW OF GDPR AND FREQUENTLY ASKED QUESTIONS Data privacy is at the core of Adara’s business, in how we collect, store and process data. We understand our compliance obligations under the new GDPR regulation and ensure compliance with all Privacy and Data...