Scott Garner, EVP & Chief Commercial Officer, has written a blog post exploring the ‘war’ between brands and tech giants over customer interaction and data. Music artists own the songs they compose and authors own the words they write; should brands not own the data from their interaction with their customers? In this thought provoking piece, Scott explores this sometimes uncomfortable relationship and why now, in a post-GDPR world, we are in the perfect moment to redefine these connections. You can read the article here.
From Silos to Synergy: How First-Party Data Warehouse Unlocks Unified Traveler Insights
The modern traveler’s journey is rarely a straight line. It's a winding path, filled with diverse touchpoints: a flight search, a hotel booking, a visit to a destination's website, an airport's parking reservation, and a retail purchase at a terminal. Each of these...
