by ankit | Jan 15, 2019 | Blog
Marketers continue to flock to Facebook to drive new business. Facebook and Instagram are predicted to bring in a combined $67.25 billion in worldwide ad revenue, up 23.5% from 2018. In the US, expenditures will increase 20.6%, to $27.57 billion this year. So why...
by ankit | Jan 10, 2019 | Blog
Read what Carolyn, CMO of Adara had to say in her interview with MarTech where she was asked: how the evolution of MarTech is impacting the way Marketing teams leverage data, analytics and intelligence, being a woman in a tech-heavy ecosystem, and many questions that...
by ankit | Jan 9, 2019 | Blog
In the past year, mobile’s share of travel searches has increased by 48 percent. But people aren’t just going to United and Marriott. Travel has exploded with new apps, like Hopper and Viator, that give consumers more choice and more control over their travel....
by ankit | Jan 7, 2019 | Blog
Within the travel sector, sharing consumer data can be very helpful. Global data co-ops help travel marketers understand traveller behaviour better outside of their own data collection. Hotel companies can understand which restaurants their competitors like. Airlines...
by ankit | Dec 27, 2018 | Blog
Below are tips Destination Marketing Organizations can use to accomplish common goals. Attract Quality Visitors with Higher Spend Because online marketing provides DMOs with more transparency and efficiency, there has been a huge shift to spend more online. However,...
by ankit | Nov 6, 2018 | Blog
Lodging magazine published an interview with Scott Garner last week. Scott spoke to Lodging about our journey to being the World’s Data Co-op. From the early days with Hilton and US Airways to today when we are focused on building the depth in our co-op. This is...
by ankit | Oct 18, 2018 | Blog
Within the travel sector, understanding broad customer behavior increases relevance. Global data co-ops help travel marketers understand traveler behavior better. Hotel companies can understand which restaurants their customers like. Airlines can determine if their...
