by panos | Oct 6, 2021 | eBooks - no form
Download the CTV eBook to Get More Out of Your CTV Media with Adara Audiences and Take Advantage of this Growth Advertising Channel According to eMarketer, programmatic spend will make up 50% of CTV revenue in 2021. More and more, brands are choosing to use...
by panos | Oct 6, 2021 | eBooks
Get More Out of Your CTV Media with Adara Audiences and Take Advantage of this Growth Advertising Channel According to eMarketer, programmatic spend will make up 50% of CTV revenue in 2021. More and more, brands are choosing to use programmatic to buy CTV more...
by Neharika Malhotra | Oct 4, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA “A bird in the hand is worth two in the bush.” This wise saying has stood the test of time for a good reason, it cautions the greedy among us to value what they already have rather than chase after something with...
by Neharika Malhotra | Oct 1, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA The shift to CTV is well underway. In the UK, certain Smart TVs are now used predominantly for streaming over and above traditional linear channels. And this is not just limited to the younger generation – “silver...
by Neharika Malhotra | Sep 29, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA Connected TV (also known as CTV) is the latest ‘big thing’ among advertisers, as brands seek to learn more about this format and how it can help them reach their audience. It’s one of the few beneficiaries of the...
by Neharika Malhotra | Sep 16, 2021 | Video
Tourism Spotlight “A Destination Marketer’s Guide to Payment Card Transaction Data” with Nick Mangiapane & Zeek Coleman Payment card data, or data from credit and debit card transactions, can be extremely powerful for destination marketers. But...
by Neharika Malhotra | Sep 16, 2021 | Webinars
Tourism Spotlight “A Destination Marketer’s Guide to Payment Card Transaction Data” with Nick Mangiapane & Zeek Coleman Payment card data, or data from credit and debit card transactions, can be extremely powerful for destination marketers. But...
by Neharika Malhotra | Sep 15, 2021 | Press Releases
The partnership between market leaders will provide precision insights and activation capabilities to grow bookings as the industry anticipates a 2022 return to pre-pandemic traveler demand NEW YORK, New York (September 15, 2021) – Zeta, a cloud-based marketing...
by panos | Sep 10, 2021 | Webinars
Tourism Spotlight Phocuswire Pulse: Travel Marketing Tactics – ‘Location, location, location under threat?’ with Zeek Coleman Check out this episode of PhocusWire Pulse: Travel Marketing Tactics events where Zeek Coleman, Senior...
