Ten years ago when you talk about a personalized experience, it’s a handwritten card. Capabilities have matured and data is becoming more pervasive. There’s a lot of different ways that you can act on, and consumers’ expectations are changing. Despite knowing that people are willing to offer their data for more personalized experiences, companies have yet to fully deliver on the promise of customized content and offers.
Adara’s Chief Revenue Officer, Brandon Meyers, joined Karisa Webster Booker (AMC Theaters) and Joseph Stanhope (Forrester Research) at RampUp 2019 recently to explore “Journeys to True Personalization”.
Watch the whole panel discussion below:
From Silos to Synergy: How First-Party Data Warehouse Unlocks Unified Traveler Insights
The modern traveler’s journey is rarely a straight line. It's a winding path, filled with diverse touchpoints: a flight search, a hotel booking, a visit to a destination's website, an airport's parking reservation, and a retail purchase at a terminal. Each of these...
