Do You Know Where Your Destination Marketing Drives In-Market Spending?
If you are part of a Destination Marketing Organization (DMO), you understand the challenge: how do you show...
AI in Travel Advertising: Smarter Targeting, Better Results
Introduction The digital advertising landscape is undergoing a seismic shift, and Artificial Intelligence (AI) is...
Adapt to the Cookie Revolution with a Privacy-First Resolution
Recent updates from Google regarding third-party cookies have reignited discussions in the digital advertising world....
Ways to Implement Cookieless Advertising in Travel Marketing
Cookieless advertising has become a focal point for marketers as privacy concerns and data regulations continue to...
Winter U.S. Outbound Flight Bookings vs. Hotel Bookings: Diaspora and Non-Diaspora Travel
Outbound travel from the U.S. is soaring this winter. Travelers are beyond the fear posed by health concerns and are...
Leisure Family Travel from the U.S. to the Caribbean: 123% Increase Y-O-Y
Adara is seeing a major shift in outbound leisure travel from the U.S. this winter. Travel from the U.S. to the Middle...
Total Solar Eclipse Travel Frenzy: Hotel Bookings in the U.S. Surge up to 10X
A total solar eclipse will cross North America on April 8, 2024, plunging the region into darkness briefly. The...
Florida is the Leader in Bookings for the Thanksgiving Holiday
Discover the top Thanksgiving leisure destinations in the U.S. Dive into travel trends, from upscale hotels to shorter stays, and explore how the advance booking window has changed. Get insights on adapting to evolving travel preferences for the upcoming holiday season.
Three Ways to Measure Performance for Your Tourism Campaigns
Discover effective methods to gauge your tourism campaign success! Explore 3 performance measurement strategies for impactful insights.
Is 2023 the Year of the Middle East and Africa?
The MEA travel market sees a remarkable recovery in 2023, with international arrivals estimated to be 15% higher than pre-pandemic figures. Download Adara’s PULSE report for more insights on the MEA travel market.