Marketing and Research: Riding the Wave of Data in 3 Steps
For many travel marketers, while the writing is on the wall that personalization is important, the path to getting...
Adara at the World Tourism Forum in Lucerne
Adara's growth in Europe continues as we focus on how our data can help solve some of the issues facing our industry...
Travel During Ramadan
Don't miss out on our latest 2019 Ramadan Travel Trends Inforgraphic. The month of Ramadan is celebrated worldwide as...
How travel brands can move beyond traditional consumer data advice
The Asia-Pacific region has become the world's leading digital travel market. And as it grows, the digital ecosystem...
Relevancy, Privacy and Data Provenance
We're creatures of habit and plan our travel in a pretty methodical way – you decide where you're going, book your...
Top Ten Travel Start Ups to watch in 2019
Plug and Play tech centre features 10 start-ups in the travel and hospitality industry making waves and gaining huge...
Getting a 360-degree view of the customer with Adara
Tasked with the responsibility to understand and interpret the ever changing customer needs, travel companies are...
3 lessons Asian travel marketers can learn from retailers
It’s 2019, and the mobile-first Asian Pacific traveller is fast becoming a reality. Singapore, in particular, has seen...
Journeys to True Personalization
Adara’s Chief Revenue Officer, Brandon Meyers, explores whether companies have yet to fully deliver on the promise of customized content and offers with Karisa Webster Booker (AMC Theaters) and Joseph Stanhope (Forrester Research).
Unlocking Traveler Personalization Through Predictive Intelligence
While major platforms and retailers have led us to expect personalization, we crave personalized experiences as it reduces the number of decisions we have to make to complete a purchase, and it helps us find experiences more relevant to our preferences.