We’re creatures of habit and plan our travel in a pretty methodical way – you decide where you’re going, book your flight, then accommodation and ancillary purchases. So it’s important that travel brands insert themselves in the right part of the process so they know when people are in market for their particular stage of the journey.
Adara’s Sales Director UK, Ireland and Netherlands, Toby Morris, spoke to AW360 during the recent Advertising Week Europe about relevancy, privacy and data provenance.
Watch the whole interview below.
