Getting a 360-degree view of the customer with Adara
Tasked with the responsibility to understand and interpret the ever changing customer needs, travel companies are under immense pressure to get the consumer mindset right. Adara is in the unique position to provide business with a 360 view of their consumer and Travel Daily Media caught up with Jonathan Hardy, managing director for APAC, Adara to speak to how travel companies can gain predictive traveler intelligence with Adara.
Read Article Here
About the Author

Jonathan Hardy
Managing Director – Asia Pacific
Jonathan is recognized for his knowledge and background in the Asian media industry established from over 20 years of experience in the region. Jonathan currently serves as the managing director where he is expanding Adara’s footprint in Asia while deepening client relationships. Prior to joining Adara, Jonathan served as Microsoft’s sales strategy lead in Asia and managing director at Dow Jones International Marketing Services. After he left Microsoft, Jonathan, based in Hong Kong, founded the regional sales agency, Energy Media Networks.