Activating Audience-Driven Connected TV Campaigns Webinar
The travel industry has always been on the forefront of marketing innovation in large part due to the beneficial market dynamics. This has created a sophisticated demand for impactful, cost effective and measurable media investment from the top travel brands in the world.
Simultaneously, Advanced TV continues to grow as a viable channel for advertisers due to evolutionary changes in consumer behavior and more meaningful scale from an increasing consolidation of the addressable media supply.
In this webinar, Adara and The Trade Desk answer:
- What’s possible today in this space for Travel brands
- The steps for planning/activating/measuring Connected TV
- Detailed implications for North America, including inventory availability and future considerations
