Navigating the Road To Recovery in 2021
ADARA Virtual Tourism Conference | Dec 3rd
‘The Unexpected Pandemic Dividend – A New Perspective on What Really Matters’ with Alex Dichter and Carolyn Corda
Travel companies have unleashed a torrent of experimentation as they respond to the pandemic’s dual effects—significantly diminished demand and new standards for health safety. Every element of the customer experience has been re-evaluated to find new and creative ways to allay consumers’ concerns over exposure to Covid-19 as well as to reduce costs.
In this enlightening session, Alex Dichter, Sr. Partner of McKinsey’s Travel, Transport, & Logistics Practice and Carolyn Corda, Chief Marketing Officer at ADARA explores these innovations and chisel away at traditional travel to reveal its fundamental nature.