Carpe Data 2020
Supercharging acquisition through first-party data signals with Andy Houstoun, Product Director, Crimtan and Luke Westland, Group Marketing and Legal Director, Crimtan,
In this session, Andy Houstoun, Product Director and Luke Westland, Group Marketing and Legal Director at Crimtan and Bernie Yu, SVP Corporate Strategy at Adara focus on how to leverage data and creative to supercharge lifecycle strategies from finding completely new customers to growing lifetime value.