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Resources

Webinars

Day 2 – Charting the Optimal Identity Strategy for Your Business

Carpe Data 2020

Charting the Optimal Identity Strategy for Your Business with Ian Meyers, LiveRamp

    

With third-party cookies on a limited timeline and Apple IDFA set to be opt-in and less prevalent for targeting, marketers need to have a plan for how they will target, track, measure and attribute their digital efforts.

In this session, Ian Meyers, Head of Addressability Product at LiveRamp, discusses how the industry is evolving to meet these challenges and provide options and solutions for marketers.

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More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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