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Resources

Webinars

Beyond the Segment – Data-informed Optimization to Enhance Your Digital Strategy – Amobee

Mission Possible Series: Cracking The Code Of Customer Data And Identity

Beyond the Segment — Data-informed Optimization to Enhance Your Digital Strategy With Max Knight and Chris Brown

  

For the 14th webinar in our series focused on customer data and identity, we explore how data can be leveraged for programmatic optimization, specifically for optimizing your bid strategy in an auction-based environment.

For this webinar, we welcome Max Knight, Vice President, Analytics Services at Amobee and Chris Brown, Chief Data Scientist at Adara for a conversation with Bernie Yu, SVP, Corporate Strategy, Adara.

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More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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