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Resources

Webinars

Mission Possible Series – 3rd party cookie demise with MMGY and OMG

Adara Resources

Mission Possible Series: Cracking the Code of Customer Data and Identity

Defusing the 3rd Party Cookie Time Bomb with Tina Markowitz and Joe Raaen

July 30th, 2020
 
For the 7th webinar in our customer data and identity series, we’re following up on the demise of the 3rd party cookie time-bomb.
This week we welcome Tina Markowitz, VP, Digital Media & Analytics, Cendyn and Joe Raaen, Director, Global Strategic Partnerships & Programmatic Data Strategy, Omnicom Media Group for a conversation with Bernie Yu, SVP, Corporate Strategy at Adara.
During this webinar we explore:

  1. The implications of the demise of the 3rd party cookie
  2. What marketers are doing right now to get themselves prepared
  3. What some of the key considerations are for marketers as they move into a cookieless future.

More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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