Keynote – Future of Advertising: Re-balancing the value exchange with consumers
Carpe Data 2020 Keynote - Future of Advertising: Re-balancing the value exchange with consumers with David Eisenberg...
Glimmers of Hope for Air Travel or Just a Mirage?
For the 7th webinar in our Road to Recovery Series, we welcome Chuck Thackston, MD, Data Science and Research at ARC, a leading source for air transaction data, for a conversation with David Morrow, VP, Global Marketing, Adara. Chuck Thackston will share the current trends in airline travel from ARC alongside Carolyn Corda, CMO, Adara who shared the latest data from Adara.
Improve your Targeting Efficacy in Q4 with Adara Cortex Search
For our first webinar in our new best practices series, we welcome Gray Lawry, VP, Strategy & Insights, Miles Partnership for a conversation with Richard Yim, VP, Products, Adara on improving your targeting efficacy.
Engaging the Customer during COVID-19 – Salesforce
For the 11th webinar in our series focused on customer data and identity, we explore how critical it is for marketers to keep their customers engaged during this pandemic period, throughout the customer journey and at the right customer touchpoint.
Summer of COVID – Consumer Spending and Activity
For the 5th webinar in our Road to Recovery Series, we welcome Nick Mangiapane, Chief Marketing Officer, Commerce Signals for an update on consumer spending trends amid COVID. Nick Mangiapane is joined by Milan Patel, Global Director, Field Data Science, Adara, who shared the latest data and insights from the Adara Consumer Vitality Index.
Get Your First-Party Data in Order—Before 2022
For the 10th webinar in our series focused on customer data and identity, we explore a subject at the top of the agenda for marketers – How can they build on their CRM to continue targeting after 2022 and how do they get more first-party data in-house?.
California: An Adara Insight Special
In this session Rich Bryant, Sales Director – Tourism & Hospitality, Americas West, Adara reviews the latest data shaping travel behavior in California now and in the coming months, helping you build your recovery strategies, fuel visitation and increase yield. In the last month leisure hotel booking has increased 11%. How will you get your fair share of the rebounding market?
Perspectives and Insights from STR’s Jan Freitag
For the 12th webinar in our COVID-19 Insights Series, we welcome back Jan Freitag, Sr. Vice President, at Smith Travel Research (STR) for an interview with David Morrow, VP- Global Marketing, Adara. Jan Freitag shared an update on the outlook for the hotel industry 3 months after our previous webinar.
Future-proofing Digital Identity for a Privacy-First World
For the 9th webinar in our series focused on customer data and identity, we speak to industry leaders to help us understand how digital identity models are evolving to meet a privacy-first world.
Consumer Behavior & Retail Trends In The New Normal
For the 3rd webinar in our series focused on discretionary consumer activity, we speak to industry leaders to help us understand the new normal for retail and shopping trends.