California: An ADARA Insight Special
A Joint Webinar Hosted by California Travel Association and Adara with Rich Bryant
In this session Rich Bryant, Sales Director – Tourism & Hospitality, Americas West, Adara reviews the latest data shaping travel behavior in California now and in the coming months, helping you build your recovery strategies, fuel visitation and increase yield. In the last month leisure hotel booking has increased 11%. How will you get your fair share of the rebounding market?
In this webinar we discuss:
· Who is still traveling at the moment and what are their characteristics?
· Where are these travelers originating from and where are they interested in going to?
· What types of travel will fill the remainder of 2020 and how can your organization benefit from this?