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Webinars

Perspectives and Insights from STR’s Jan Freitag

COVID-19 Insights Series: Navigating Uncharted Territory

Perspectives and Insights From Str’s Jan Freitag

 

For the 12th webinar in our COVID-19 Insights Series, we welcome back Jan Freitag, Sr. Vice President, at Smith Travel Research (STR) for an interview with David Morrow, VP- Global Marketing, Adara. Jan Freitag shared an update on the outlook for the hotel industry 3 months after our previous webinar.

Carolyn Corda, CMO, Adara also shared the latest data and trends from the Adara Traveler Trends Tracker.

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More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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