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Engaging the Customer during COVID-19 – Salesforce

Engaging the Customer during COVID-19 – Salesforce

Mission Possible Series: Cracking The Code Of Customer Data And Identity Engaging the Customer During Covid-19 With Meredith Flynn-Ripley and Bernie Yu    For the 11th webinar in our series focused on customer data and identity, we explore how critical it is for...
Summer of COVID – Consumer Spending and Activity

Summer of COVID – Consumer Spending and Activity

Road To Recovery Series Summer of Covid – Consumer Spending and Activity   For the 5th webinar in our Road to Recovery Series, we welcome Nick Mangiapane, Chief Marketing Officer, Commerce Signals for an update on consumer spending trends amid COVID. Nick Mangiapane...
Get Your First-Party Data in Order—Before 2022

Get Your First-Party Data in Order—Before 2022

Mission Possible Series: Cracking the Code of Customer Data and Identity Get Your First-Party Data In Order—Before 2022 with Nancy Marzouk and Bernie Yu    For the 10th webinar in our series focused on customer data and identity, we explore a subject at the top of the...
California: An Adara Insight Special

California: An Adara Insight Special

California: An Adara Insight Special A Joint Webinar Hosted by California Travel Association and Adara with Rich Bryant In this session Rich Bryant, Sales Director – Tourism & Hospitality, Americas West, Adara reviews the latest data shaping travel behavior in...
Perspectives and Insights from STR’s Jan Freitag

Perspectives and Insights from STR’s Jan Freitag

COVID-19 Insights Series: Navigating Uncharted Territory Perspectives and Insights From Str’s Jan Freitag   For the 12th webinar in our COVID-19 Insights Series, we welcome back Jan Freitag, Sr. Vice President, at Smith Travel Research (STR) for an interview with...
Future-proofing Digital Identity for a Privacy-First World

Future-proofing Digital Identity for a Privacy-First World

Mission Possible Series: Cracking the Code of Customer Data and Identity Future-Proofing Digital Identity for a Privacy-First World With Robert Brown and Frank Teruel    For the 9th webinar in our series focused on customer data and identity, we speak to industry...
Consumer Behavior & Retail Trends In The New Normal

Consumer Behavior & Retail Trends In The New Normal

Consumer Path To New Normal Series Consumer Behavior & Retail Trends in the New Normal With Chris Curtin and Daniel Smythe    For the 3rd webinar in our series focused on discretionary consumer activity, we speak to industry leaders to help us understand the new...

Retailers, Expand Your Identity Strategy to Include Marketing

As retail brands work to create a future-proof identity strategy, many are moving from generic third party data behavioral targeting to more granular identity targeting. The benefit of identity is that brands can individualize ad targeting. Rather than messaging to a...