Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and wanted to be sensitive to the travel restrictions in place, yet be ready to capitalize on the pent-up demand once the restrictions were lifted.
Download the case study and learn how Accor and iProspect were able to identify which markets were showing the strongest intent for travel by leveraging Adara’s highly actionable, real-time intent travel data.