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Webinars

Day 3 – Data is the way to your customer’s heart (and wallet)

Carpe Data 2020

Data is the way to your customer’s heart (and wallet) with Guy Cierzan and Emily Merkle, ICF Next

           

 Prior to the pandemic, companies relied on historical data to predict the future. That approach alone won’t work today.

In this session, Guy Cierzan, Managing Partner of ICF Next, and Emily Merkle, Analytics and Data Lead at ICF Next, and Carolyn Corda, Chief Marketing Officer at Adara share how leading travel and retail companies are leveraging advanced analytics, system integrations, new data sources to design and execute a compelling customer journey that leads to loyalty and ROI.

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More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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