Carpe Data 2020
Data is the way to your customer’s heart (and wallet) with Guy Cierzan and Emily Merkle, ICF Next
Prior to the pandemic, companies relied on historical data to predict the future. That approach alone won’t work today.
In this session, Guy Cierzan, Managing Partner of ICF Next, and Emily Merkle, Analytics and Data Lead at ICF Next, and Carolyn Corda, Chief Marketing Officer at ADARA share how leading travel and retail companies are leveraging advanced analytics, system integrations, new data sources to design and execute a compelling customer journey that leads to loyalty and ROI.