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Webinars

COVID19 Insights Series: Inflection Detection: Discerning and Preparing for the rebound with Tom O’Toole

COVID-19 INSIGHTS WEBINAR SERIES

Inflection Detection: Discerning and Preparing for the rebound with Tom O’Toole

This week we welcome Tom O’Toole, Executive Director, Program for Data Analytics at Kellogg of Northwestern University and former CMO and President, MileagePlus of United Airlines and CMO of Hyatt Hotels Corporation.
Carolyn Corda, Chief Marketing Officer, Adara, will share our latest insights from Adara Traveler Trend Tracker.
Tom will discuss how to approach discerning an inflection point in travel demand when brands can begin to leverage the rebound.

More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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