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Getting to Peak Personalization

 

Adara RESOURCES

 

Getting to Peak Personalization

Travel marketers have reached a point of widespread adoption for both data use and personalization. There are three pillars of advanced marketing that define a marketers’ ability to create a truly compelling personalized marketing program for its travelers: Data & Analytics, Activation & Improvement, and Pervasiveness. Learn what strategies and tactics they are using to create more compelling marketing.[pdf-embedder url=’https://adara.com/-wp-content/uploads/sites/2/2020/02/peak-personalization-value-of-data-driven-marketing.pdf’]

More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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