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In an effort to increase brand awareness of the Northwest Arkansas region, Northwest Arkansas Tourism Association (NATA) and Paradise Advertising partnered with Adara on a campaign to raise awareness and drive demand for travel to Northwest
Arkansas National Airport.
Download the success story and learn how NATA saw a nearly 8:1 return on ad spend for the duration of the campaign, by leveraging Adara’s intent signals and signature attribution measurement platform Impact.
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Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
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