Know What Travelers Need Next
Hindsight about customer needs is informative. Using it to anticipate what customers need next is transformative. Only ADARA delivers actionable insights into evolving behavioral patterns at the individual level, enabling you to confidently determine and deliver what your customer will need next. When you do, customers become loyalists. And you become indispensable.
The travel industry’s growth trajectory was approaching $10 trillion in annual revenues before COVID-19 shuffled the deck.
As the world continues to reopen for travel, the industry faces heightened competition and rising consumer demand for personalized travel experiences.
To thrive in this emerging new normal, travel brands must become nimble at leveraging real-time customer data to deliver the right offer, to the right person, at the right time.
ADARA is here to help.
ADARA Cortex combines advanced analytics and global shared intelligence on 6,000 unique customer segments, so you can:
Search may be one of your most reliable traffic generators, but determining how much to bid can be difficult since not all audiences warrant a premium.
ADARA’s Cortex Seach Platform enables you to tap into shared, cross-industry intel on more than 1 billion unique identities so you have the unparalleled context to:
Travel brands have built some of the most valuable customer databases of any industry. To increase the value of their customer portfolios, marketers need to know travelers’ long-term spend potential.
You worked hard to develop a robust rewards program. But every dollar lost to fraud is a dollar that can’t be spent cultivating brand affinity. Why not let ADARA send fraudsters and cybercriminal packing?