Consumer Path to New Normal
The Evolving Reality for Social Gatherings with Victor Cho and Carolyn Corda
For the 2nd webinar in our series focused on discretionary consumer activity, we get the expert perspective on the new reality for consumers to engage socially.
This week we welcome Victor Choi, Chief Executive Officer at Evite for a conversation with David Morrow, VP – Global Marketing at Adara. Carolyn Corda, Chief Marketing Officer at Adara also shares the latest insights and the consumer demand scorecard for the week from Adara.
This week we explore:
- The ‘casual events’ trend – What the mix between virtual and in-house events.
- How business models are changing for social engagements
- Recommendations on how business operations can shift in line with changing consumer behavior
