Mission Possible Series: Cracking the Code of Customer Data and Identity
How Identity and Data are Key to Fueling Effective Measurement Strategies with Amelia Waddington and Piyush Shrivastava
For the 6th webinar in our customer data and identity series, we focus on Measurement and Attribution with guests Amelia Waddington, Director of Product, Data Science at LiveRamp and Piyush Shrivastava, Director, Product Management, Analytics at Adara. Bernie Yu, SVP – Corporate Strategy at Adara moderated our panel discussion where we explore:
1. Product perspective on attribution
2. Evaluating current marketing attribution strategy
3. Importance of an identity framework for effective measurement of marketing investment
