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Webinars

Keynote – Future of Advertising: Re-balancing the value exchange with consumers

Carpe Data 2020

Keynote – Future of Advertising: Re-balancing the value exchange with consumers with David Eisenberg and Joanna O’Connell

    

Consumers’ demand for greater control over their data and higher privacy standards is a response to an advertising model that got out of whack. Rebalancing the value exchange is going to take more than work-arounds. It requires sustainable solutions.

In the Carpe Data 2020 keynote guest speaker, Joanna O’Connell of Forrester, and David Eisenberg of LiveRamp explore the situation, surface potential solutions, and offer suggestions for where to focus attention.

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More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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