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Webinars

Day 3 – Looking Toward 2021: The Future of Identity and Marketing Data

Carpe Data 2020

Looking Toward 2021: The Future of Identity and Marketing Data with Kevin Dean, Infutor Data Solutions

       

With 2020 being a year of constant change and uncertainty, travel and tourism marketers are setting their sights on 2021 and beyond. With major changes in digital marketing with the deprecation of third-party cookies, to the continual evolution of privacy legislation, marketers must lean into future-proofing their data and marketing initiatives.

In this webinar, Infutor’s Chief Operating Officer, Kevin Dean, in conversation with Carolyn Corda, Chief Marketing Officer at Adara, offers insights into what data and identity experts in the travel and tourism industry are implementing to ensure long-term success.

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More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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