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Day 2 – Charting the Optimal Identity Strategy for Your Business

Carpe Data 2020

Charting the Optimal Identity Strategy for Your Business with Ian Meyers, LiveRamp

    

With third-party cookies on a limited timeline and Apple IDFA set to be opt-in and less prevalent for targeting, marketers need to have a plan for how they will target, track, measure and attribute their digital efforts.

In this session, Ian Meyers, Head of Addressability Product at LiveRamp, discusses how the industry is evolving to meet these challenges and provide options and solutions for marketers.

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