(Adotas) – Why the Right Touch Should Rule over First or Last – and why every touch point is the right touch.
Tom Wolfe’s The Right Stuff recounts the story of America’s first astronauts, exploring the mental and physical traits required of the “Mercury Seven” in the early years of the space program. The elite seven were selected by virtue of having the right characteristics to achieve the first manned orbital space flight. By comparison, marketers are challenged every day to assemble the most accurate, most desirable combination of personalized signals to reach customers in the race to own purchase paths.
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Paving the Way to Practical Sustainability
In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.
