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Capturing New Leisure Travel Requires Fast Reflexes

In travel, there are usually two types of trips to market to leisure travelers – last-minute getaways, and a big planned vacation. A couple might decide on a Monday that they’ll go to Las Vegas for the weekend. But very few families decide on a Monday to go to...

Mission Possible Series – First Part Data in order – Mediawallah

Mission Possible Series: Cracking the Code of Customer Data and Identity Get Your First-Party Data in Order—Before 2022 with Nancy Marzouk and Bernie Yu For the 10th webinar in our series focused on customer data and identity, we explore a subject at the top of the...

California: An Adara Insights Special

California: An Adara Insight Special A joint webinar hosted by California Travel Association and Adara with Rich Bryant In this session Rich Bryant, Sales Director – Tourism & Hospitality, Americas West, Adara reviews the latest data shaping travel behavior in...

COVID 19 Insights Series (week 12)- Perspectives with Jan Freitag

COVID-19 Insights Series: Navigating Uncharted Territory Perspectives and Insights from STR’s Jan Freitag For the 12th webinar in our COVID-19 Insights Series, we welcome back Jan Freitag, Sr. Vice President, at Smith Travel Research (STR) for an interview with David...

As Fewer People Fly, Destination Marketing Becomes a Domestic Game

Leisure hotel bookings are slowly rebounding, as is the drive market, which indicates that more people are traveling locally. As travelers begin to return to destinations, they are picking places in their backyard. This trend creates new opportunities for Destination...

Adara Traveler Trends Insights for HSMAI

Carolyn Corda, Chief Marketing Officer at Adara shares the latest data and insights from the Adara Traveler Trends Tracker with HSMAI (Hospitality Sales and Marketing Association International ). Watch the full video and stay updated with the latest travel trends....

Preventing Fraud in eCommerce: How Retailers Should Respond

It’s been nearly five months since the Prime Minister announced a state of lockdown in the UK due to the coronavirus. In this time, the retail sector as we know it has changed dramatically. Without much warning, retailers have had to close brick and mortar stores from...

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