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COVID-19 has Upended Fraud Detection

The rapid move to online commerce during COVID-19 has created a perfect storm for fraud detection. There are more people online, new people online, and money is coming from new places. All of these factors can make traditional fraud detection more prone to false...

Out with the Old: The New KPIs for Successful Destination Marketers

The tourism industry has had the opportunity to see what the world was like without it, and it was far from great. As travelers begin to return to destinations so do opportunities for Destination Marketing Organisations (DMOs) to grow accountability within their...
Defusing the 3rd Party Cookie Time-Bomb, Financial Services

Defusing the 3rd Party Cookie Time-Bomb, Financial Services

Mission Possible Series: Cracking the Code of Customer Data and Identity Defusing the 3rd Party Cookie Time Bomb, Financial Services with Sarah Welch and Travis Clinger     For the 8th webinar in our customer data and identity series, we dive into the implications of...

Why Data is Crucial to the Success of Travel Companies Post Lock-down

As countries ‘flatten the curve’ and loosen travel restrictions, we are starting to see glimmers of hope within the travel industry. Flights between countries in Europe have started to resume, while hotels in the UK have opened their doors after the government relaxed...

How to Prepare for a New Era of Digital Advertising

In a 1984 episode of Sesame Street, Prairie Dawn, the most-level headed Muppet, is faced with a difficult challenge: she must explain the concept of ‘the last cookie’ to the Cookie Monster. The presentation begins well. Prairie asks the Cookie Monster to eat three of...

Destinations, QUO VADIS?

Before COVID-19, destinations were struggling to shift their roles from promotion to management to ensure better, more sustainable tourism development. The coronavirus pandemic put a stop to all that! In this article, Sara Pastor of Adara outlines how destinations...

COVID 19 Insights Series (week 11)- An Audience with Roger Dow

Adara Resources COVID-19 Insights Series: Navigating Unchartered Territory An Audience with Roger Dow: Continuing to Navigate the Road to Recovery August 6th, 2020 For the 11th webinar in our COVID-19 Insights Series, we welcome back Roger Dow, President & CEO, US...

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