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Why Data is Crucial to the Success of Travel Companies Post Lock-down

by | Aug 11, 2020 | Blog

As countries ‘flatten the curve’ and loosen travel restrictions, we are starting to see glimmers of hope within the travel industry. Flights between countries in Europe have started to resume, while hotels in the UK have opened their doors after the government relaxed...

How to Prepare for a New Era of Digital Advertising

by | Aug 10, 2020 | Blog

In a 1984 episode of Sesame Street, Prairie Dawn, the most-level headed Muppet, is faced with a difficult challenge: she must explain the concept of ‘the last cookie’ to the Cookie Monster. The presentation begins well. Prairie asks the Cookie Monster to eat three of...

Destinations, QUO VADIS?

by | Aug 7, 2020 | Blog

Before COVID-19, destinations were struggling to shift their roles from promotion to management to ensure better, more sustainable tourism development. The coronavirus pandemic put a stop to all that! In this article, Sara Pastor of Adara outlines how destinations...

COVID 19 Insights Series (week 11)- An Audience with Roger Dow

by | Aug 6, 2020 | Video

Adara Resources COVID-19 Insights Series: Navigating Unchartered Territory An Audience with Roger Dow: Continuing to Navigate the Road to Recovery August 6th, 2020 For the 11th webinar in our COVID-19 Insights Series, we welcome back Roger Dow, President & CEO, US...
Defusing the 3rd Party Cookie Time-Bomb, Part II

Defusing the 3rd Party Cookie Time-Bomb, Part II

by | Jul 30, 2020 | Webinars

Mission Possible Series: Cracking the Code of Customer Data and Identity Defusing the 3rd Party Cookie Time Bomb with Tina Markowitz and Joe Raaen   For the 7th webinar in our customer data and identity series, we’re following up on the demise of the 3rd party...