by Neharika Malhotra | Dec 3, 2020 | Video
Navigating the Road To Recovery in 2021 Adara Virtual Tourism Conference | Dec 3rd ‘Tourism’s Road to Recovery – The European Perspective ?’ with Petra Stušek, Eduardo Santander, and Sara Pastor For the 1st session in our ‘Navigating the Road...
by Neharika Malhotra | Dec 3, 2020 | News, Press Releases
Adara, the leader in verified identity and permissioned data and dynamic programmatic specialists Crimtan have joined forces to form the perfect partnership for programmatic advertising – and supercharge brands’ customer acquisition. We are delighted to announce that...
by | Dec 2, 2020 | Social Share
Make the Most of the Surge in Online Search The 2020 holiday season will be a study in contrast given that consumers that are digitally savvy have been online more than ever and at the same time, the wave of first-timers are finding their way online as they try to...
by Neharika Malhotra | Nov 20, 2020 | eBooks
Make the Most of the Surge in Online Search The 2020 holiday season will be a study in contrast given that consumers that are digitally savvy have been online more than ever and at the same time, the wave of first-timers are finding their way online as they try to...
by Neharika Malhotra | Nov 20, 2020 | Webinars
Mission Possible Series: Cracking The Code Of Customer Data And Identity Beyond the Segment — Data-informed Optimization to Enhance Your Digital Strategy With Max Knight and Chris Brown For the 14th webinar in our series focused on customer data and identity,...
by Neharika Malhotra | Nov 19, 2020 | Video
Mission Possible Series: Cracking the Code of Customer Data and Identity Beyond the Segment — Data-informed Optimization to Enhance Your Digital Strategy With Max Knight and Chris Brown For the 14th webinar in our series focused on customer data and identity,...
by Neharika Malhotra | Nov 19, 2020 | Blog
Personalization is an emerging marketing strategy that really works. A recent Adobe survey found that return on investment from personalization is more than seven to one, with 66 percent of respondents indicating they will be increasing investment in personalization...
by Neharika Malhotra | Nov 9, 2020 | Blog
In the 1982 sci-fi classic Tron, computer whizzkid Kevin Flynn discovers that his company’s Master Control Program (MCP) has expanded into powerful virtual intelligence. Hungry for power, the MCP is illegally downloading personal, business, and government programs and...
by Neharika Malhotra | Nov 3, 2020 | Blog
As the COVID-19 pandemic continues, marketers must adjust to the changing economy and be willing to adapt to unpredictability. Health risks and mandated safety precautions have resulted in a massive shift in consumer behavior and spending. For the first time since...
