by Neharika Malhotra | Feb 4, 2021 | Blog
Financial institutions have used data to fuel marketing efforts for many years. Banks, for example, have leveraged transaction data to identify customers most likely to be interested in loans and mortgages. However, as customers have come to expect increasingly...
by Neharika Malhotra | Feb 4, 2021 | Blog
“Industry leaders have frequently spoken about pent-up demand in the travel sector, caused by the various lockdowns restricting global movement. However, despite the world slowly returning to normal, there is still some way to go before brands can look forward...
by | Feb 4, 2021 | Social Share
Get Ahead of the Growing Fraud Threat with the Confidence of Real Transaction Data KEY POINTS Current digital trends driving the need for fraud prevention Identifying outdated approaches to data protection The new method of identity verification How to combat fraud...
by | Feb 4, 2021 | Social Share
Mission Possible Series: Cracking the Code of Customer Data and Identity Bracing for tectonic shifts in data-driven advertising with Michelle Hulst, EVP Global Data and Strategy at The Trade Desk KEY POINTS Major digital marketing trends of 2020 The impact of third...
by | Feb 4, 2021 | Social Share
Mission Possible Series: Cracking the Code of Customer Data and Identity Defusing the 3rd Party Cookie Time Bomb, Financial Services with Novantas and LiveRamp KEY POINTS Explore marketing strategy Marketing use cases for financial services Key consideration in...
by Neharika Malhotra | Feb 2, 2021 | Blog
Following the announcement of a third national lockdown last week, it’s clear that consumers’ shopping habits won’t be returning to ‘normal’ anytime soon. Restrictions imposed by the government have closed all stores deemed to be non-essential and as a result,...
by Neharika Malhotra | Jan 30, 2021 | Social Share
Signs of recovery are beginning to appear. Are you ready for the growing demand? January is traditionally an important month for travel searches and bookings in Europe as people begin to dream of what their travel plans for the year might look like. Thankfully, there...
by Neharika Malhotra | Jan 30, 2021 | Social Share
Thank you for sharing your details with us. We hope you find the Adara EMEA insights deck helpful as you continue to navigate the path to recovery in 2021. Download EMEA Insights Deck
by Neharika Malhotra | Jan 28, 2021 | Webinars
Mission Possible Series: Cracking The Code Of Customer Data And Identity “Tokens, Consortiums and Cookies – Oh my!” How the Adara Privacy Token Supports Measurement in a Cookieless World with Piyush Shrivastava and Michael Leavitt Changing global...
