Discover the ADARA 2021 Insights for Tourism and the three focus areas for destination marketers to begin rebounding in 2021.
2020 was no doubt an unforgettable year! The beginning signs of optimism in 2021 with global vaccine roll-outs and ease of restrictions are also reflected by ADARA data which demonstrate there is pent-up demand for travel. We see spikes in our data, reflecting a genuine interest and real excitement for the year ahead.
Download the Tourism Rebounding in 2021 Whitepaper to learn about ADARA’s analysis and insights for the year ahead in tourism.
2021 Highlight Stats:
- Seeing spikes in 0-15 day booking windows
- Length of stay for hotels up considerably YOY
- Hotel revenue trend in the right direction