eBooks, Reports & Whitepapers

The Middle East and Africa market is leading the growth in the travel industry, with higher rates of recovery than any...

As concerns regarding Covid-19 gradually abate and the restrictions on international travel relax, travelers are...

After three long years of restrictions, China has finally opened up its border for travel as it approaches the Chinese...

November 14th, 2022 Download the Adara World Travel Market Insights 2022 to learn more about what data is saying about...

It’s no secret that the consumers’ connection to their preferred brand has frayed during the pandemic-driven downturn in travel. While survey-based research has attempted to quantify the impact, this analysis utilizes Adara’s rich data set to determine actual, observed shifts in brand affinity.

Download the Adara International Travel Trends Infographic to learn more about the key traveler trends and movements for destinations outside the US. Based on data for activity booked since the beginning of the year (3 Jan 2022 to 21 Feb 2022) for departures through April 30th.   

We’ve released the APAC Travel Trends Infographic for Q1 2022. Click here to learn more about the key traveler trends and movements in the APAC region.

Download the EMEA Travel Trends Infographic for Q1 2022 to learn more about the key traveler trends and movement in the region. Based on data from FY21 Q4, we compared the booking and searching pace to show activity for the EMEA region in 2022 vs 2021.   

January 19th, 2022 Download our first Travel Trends Infographic for 2022 to find out about key traveler trends for the...

With the Omicron variant in the news you’re likely wondering how you should be adjusting your targeting.
We pulled the data and found demand for both business and leisure travel is continuing to build. Check out the latest travel trends report from Adara.