March 16th, 2022
- Comparisons of brand affinity by traveler segment
- Major drivers in explaining loss of brand affinity
- Recommendations for protecting and increasing consumer loyalty
Billions of dollars in hotel spend are at stake from shifts in consumers’ connection to a brand. The findings from this groundbreaking research enable marketers to chart a course to protect and expand their brands.
Adara is grateful to The Center for Hospitality Research (CHR) at Cornell University for publishing this data and analysis done by Carolyn Corda. We are thrilled to be associated with the prestigious Center for Hospitality Research. For more information about the CHR, click here.