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Well, here we go again.  As Covid-19 cases continue to surge and local officials impose restrictions, brick and mortar companies are once again

Data-fuelled marketing has been a go-to in finance for years before it was accepted as default by brands across the spectrum. However, finance - once

As 2021 approaches, there are three major changes in the new year that will disrupt the portion of the digital ecosystem that leverages audience data

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come

Personalization is an emerging marketing strategy that really works. A recent Adobe survey found that return on investment from personalization is

In the 1982 sci-fi classic Tron, computer whizzkid Kevin Flynn discovers that his company’s Master Control Program (MCP) has expanded into powerful

As the COVID-19 pandemic continues, marketers must adjust to the changing economy and be willing to adapt to unpredictability. Health risks and

Few forcing functions have magnified the friction between a clean customer experience (CX) and verifying identity like the global pandemic. Just since

Our day to day lives have been turned upside down. Office workers have been forced to work remotely, masks have become an essential accessory for