by Neharika Malhotra | Sep 1, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA Over the last year and a half, there’s been one story that has kept senior executives at travel brands up all night: the COVID-19 pandemic. The virus has forced airlines to close operations, lay off staff,...
by Neharika Malhotra | Sep 1, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA The COVID-19 pandemic has made most of us homebodies, with travel restrictions between countries and the race to vaccinate large populations. However, consumer intelligence shows that there is a huge pent-up...
by Neharika Malhotra | Sep 1, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA The COVID-19 pandemic has made most of us homebodies, with travel restrictions between countries and the race to vaccinate large populations. However, consumer intelligence shows that there is a huge pent-up demand...
by Neharika Malhotra | Aug 26, 2021 | Blog
Nikolai Scholz Director, Product Management, ADARA Travel marketers might read the news about Google Chrome deciding to push their phase-out of third-party cookies by nearly two years with a sense of relief. That timing means that the industry is...
by Neharika Malhotra | Aug 23, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA Over the past year and a half, two stories have dominated the minds and work of financial marketers: the COVID-19 pandemic and the death of the third-party cookie. While the pandemic has forever changed consumer...
by Neharika Malhotra | Aug 19, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA Over the last 26 years, financial brands have used third-party cookies to fuel digital marketing strategies. Tracking people from website to website across the web, third-party cookies inform marketing campaigns,...
