Personalization is an emerging marketing strategy that really works. A recent Adobe survey found that return on investment from personalization is
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Marketing in the age of Tron: How to stand out in cyberspace
In the 1982 sci-fi classic Tron, computer whizzkid Kevin Flynn discovers that his company’s Master Control Program (MCP) has expanded into powerful
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Holiday Paid Media Preparedness
As the COVID-19 pandemic continues, marketers must adjust to the changing economy and be willing to adapt to unpredictability. Health risks and
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COVID-19, the Touchless Digital Economy, and its Ironic Magnification of Online Friction
Few forcing functions have magnified the friction between a clean customer experience (CX) and verifying identity like the global pandemic. Just since
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Why financial brands need to understand consumer vitality
Our day to day lives have been turned upside down. Office workers have been forced to work remotely, masks have become an essential accessory for
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Prep your Search Strategy for the Cyber 5 This Holiday Season
What used to be two competing days, Black Friday and Cyber Monday, is likely to morph into one giant block of mostly online shopping this year. Deemed
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New KPIs for Destination Marketers
The tourism industry has had the opportunity to see what the world was like without it, and it is far from great. As travellers begin to return to
Read MoreOpportunities and challenges for advertisers in CTV: Making the most of this emerging and effective channel
The way we consume content on our televisions is in the midst of a revolution; one accelerated by the onset of COVID-19. People find entertainment via
Read MoreRetailers, Expand Your Identity Strategy to Include Marketing
As retail brands work to create a future-proof identity strategy, many are moving from generic third party data behavioral targeting to more granular
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