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    Zeek Coleman Senior Director, Product Marketing, ADARA     You may have seen popups on Facebook this winter

    Author: Carolyn Corda CMO and CCO ADARA   As the UK (hopefully) starts to close the door on COVID-19 restrictions

As COVID-19 vaccinations become more widely available, countries around the world have started to announce the easing of travel restrictions. The

    Zeek Coleman Senior Director, Product Marketing, ADARA   I recently joined ADARA after more than a decade at Visit

This year's National Tourism Week has a theme of Recovery, which is more meaningful than it has ever been. Personally and professionally, everyone's

Personalization is critical for financial brands, both in acquiring new customers and driving further value from existing ones. As the financial

Personalization is key to the success of any marketing campaign from a financial institution Financial institutions have long used data to target

Agencies and brands can quickly activate ADARA audience segments for performance marketing during a time of major market opportunity ADARA is

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for