Current Scenario For a while, organizations have struggled with understanding “Digital Identities”- of both their clients and prospects. We have
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Capturing New Leisure Travel Requires Fast Reflexes
In travel, there are usually two types of trips to market to leisure travelers - last-minute getaways, and a big planned vacation. A couple might
Read MoreAs Fewer People Fly, Destination Marketing Becomes a Domestic Game
Leisure hotel bookings are slowly rebounding, as is the drive market, which indicates that more people are traveling locally. As travelers begin to
Read MoreADARA Traveler Trends Insights for HSMAI
Carolyn Corda, Chief Marketing Officer at ADARA shares the latest data and insights from the ADARA Traveler Trends Tracker with HSMAI (Hospitality
Read MorePreventing Fraud in eCommerce: How Retailers Should Respond
It’s been nearly five months since the Prime Minister announced a state of lockdown in the UK due to the coronavirus. In this time, the retail sector
Read MoreCOVID-19 has Upended Fraud Detection
The rapid move to online commerce during COVID-19 has created a perfect storm for fraud detection. There are more people online, new people online,
Read MoreOut with the Old: The New KPIs for Successful Destination Marketers
The tourism industry has had the opportunity to see what the world was like without it, and it was far from great. As travelers begin to return to
Read MoreWhy Data is Crucial to the Success of Travel Companies Post Lock-down
As countries ‘flatten the curve’ and loosen travel restrictions, we are starting to see glimmers of hope within the travel industry. Flights between
Read MoreHow to Prepare for a New Era of Digital Advertising
In a 1984 episode of Sesame Street, Prairie Dawn, the most-level headed Muppet, is faced with a difficult challenge: she must explain the concept of
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