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ADARA

ADARA 2020

More Customers, Less Friction, Better Outcomes

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      Defusing the 3rd Party Cookie Time-Bomb, Financial Services

      Mission Possible Series: Cracking the Code of Customer Data … Learn More about Defusing the 3rd Party Cookie Time-Bomb, Financial Services

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  • How We Do It
    • The Global Leader in Permissioned Data and Verified Identity

      Webinar

      Defusing the 3rd Party Cookie Time-Bomb, Financial Services

      Mission Possible Series: Cracking the Code of Customer Data … Learn More about Defusing the 3rd Party Cookie Time-Bomb, Financial Services

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Blog

Adding Personalization to Search Improves Relevance

November 19, 2020

Personalization is an emerging marketing strategy that really works. A recent Adobe survey found that return on investment from personalization is

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Marketing in the age of Tron: How to stand out in cyberspace

November 9, 2020

In the 1982 sci-fi classic Tron, computer whizzkid Kevin Flynn discovers that his company’s Master Control Program (MCP) has expanded into powerful

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Holiday Paid Media Preparedness

November 3, 2020

As the COVID-19 pandemic continues, marketers must adjust to the changing economy and be willing to adapt to unpredictability. Health risks and

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COVID-19, the Touchless Digital Economy, and its Ironic Magnification of Online Friction

October 28, 2020

Few forcing functions have magnified the friction between a clean customer experience (CX) and verifying identity like the global pandemic. Just since

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Why financial brands need to understand consumer vitality

October 23, 2020

Our day to day lives have been turned upside down. Office workers have been forced to work remotely, masks have become an essential accessory for

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Prep your Search Strategy for the Cyber 5 This Holiday Season

October 19, 2020

What used to be two competing days, Black Friday and Cyber Monday, is likely to morph into one giant block of mostly online shopping this year. Deemed

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New KPIs for Destination Marketers

October 13, 2020

The tourism industry has had the opportunity to see what the world was like without it, and it is far from great. As travellers begin to return to

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Opportunities and challenges for advertisers in CTV: Making the most of this emerging and effective channel

October 13, 2020

The way we consume content on our televisions is in the midst of a revolution; one accelerated by the onset of COVID-19. People find entertainment via

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Retailers, Expand Your Identity Strategy to Include Marketing

October 9, 2020

As retail brands work to create a future-proof identity strategy, many are moving from generic third party data behavioral targeting to more granular

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What We Do

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