Fraud Prevention and User Experience: How Finance Institutions can Navigate the Increasingly Complex Digital Challenge
Well, here we go again. As Covid-19 cases continue to surge and local officials impose restrictions, brick and mortar...
Disrupting data assumptions: what finance marketers need to consider in 2021
Data-fuelled marketing has been a go-to in finance for years before it was accepted as default by brands across the...
Adara Privacy Token: A Primer
As 2021 approaches, there are three major changes in the new year that will disrupt the portion of the digital...
The cookie is dead, long live identity graphs
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the...
Adding Personalization to Search Improves Relevance
Personalization is an emerging marketing strategy that really works. A recent Adobe survey found that return on...
Marketing in the age of Tron: How to stand out in cyberspace
In the 1982 sci-fi classic Tron, computer whizzkid Kevin Flynn discovers that his company’s Master Control Program...
Holiday Paid Media Preparedness
As the COVID-19 pandemic continues, marketers must adjust to the changing economy and be willing to adapt to...
COVID-19, the Touchless Digital Economy, and its Ironic Magnification of Online Friction
Few forcing functions have magnified the friction between a clean customer experience (CX) and verifying identity like...
Why financial brands need to understand consumer vitality
Our day to day lives have been turned upside down. Office workers have been forced to work remotely, masks have become...
Prep your Search Strategy for the Cyber 5 This Holiday Season
Randy Stark, Sales Engineer at Adara shared his thoughts with AdWeek 360 about how search marketers need to understand as much as possible about the millions of potential customers and their new behaviors ahead of time is an important new element of the typical prep that goes into holiday search planning.